Monday, December 15, 2003

Habitat for Humanity

This newspaper ad recently created by Joe Public for its pro bono client, Habitat For Humanity, is causing a stir among house hunters and has even prompted foreign buyers to dig into their pockets. The ad was placed in the exclusive upmarket property section, in just the right place for the right effect!



This is how the majority of the South African population lives... in shacks made of tin and wood. Some time back our community spent a day with Habitat for Humanity, digging foundation trenches for a new home...hard work but so worth it.