While were talking about a logo...

I loved what Seth Godin had to say about the logo:

"What I hope you'll see is that all a logo needs is to be GOOD ENOUGH (I know, I'm the guy who says good enough is a curse). Why is it okay to have a non-wonderful logo? Because the logo is just a placeholder. It gains value AFTER it hits the world, because people associate things with it.

Imagine a classroom in 1912 with kids named Elvis, Ronald, Margaret, Donald and Madonna in it. You wouldn't know who to make fun of first. It seems as though the abstract quality of a name or a logo (both blank slates) is not as important as what you do with it."

You can read the whole post here.